Located between the beach and bay on Asbury, the downtown Ocean City shopping district is a spot not to be missed on your Ocean City vacation! Ocean City’s Asbury Avenue shopping district serves as the heart of our small town. Brush off the sand and stop by Downtown Ocean City–where you’ll find over 100 shops and cafes. Stroll along the avenue and experience the place America’s Greatest Family Resort comes to shop and dine. Downtown Ocean City, located midway between the beach and bay along Asbury Avenue from 6th to 14th streets.